CGI Animation

BT Music – Playlist Idents

We were approached by BT to produce two new motion idents for the Music Playlist service on their TV platform.
Focusing on their Rock and Chilled playlists, we created abstract logo transitions inspired by the feel of each music channel.
For ‘Rock’ we took sharp, abstract metallic structures inspired by forges and grinding metals.
‘Chilled’ was stimulated by smooth, gentle surface feelings and abstract geometry and bioforms.